Coffee Classroom – Beverage Genetics

Coffee Classroom


Explore our knowledge base of all things coffee. Our team invites you to dive into the timeline of our brand development, and learn all about the progress we’ve made throughout this journey. We’ve compiled our informational newsletters that detail the production process, data collection, taste testing, technology research, and more.
With the Coffee Classroom, Beverage Genetics aims to create a space where you can learn more about the growth of our brand, and why customized coffee is the future of personalized medicine.


Coffee Tasting

Coffee Tasting

Sommeliers are a critical part of how we test coffee. We work with a wide range of them to ensure that we get the most accurate coffee flavour and identify the flavour differences between all the coffee we recommend. This is how we do it!
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Music and Coffee 2021

Music and coffee make you move in mysterious ways. Take a sip of what inspires us to keep working on delvering the best coffee to you.
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Newsletter #8: Building the Right Tools

Newsletter #8: Building the Right Tools

When thinking about products, we’ve found that it’s important to develop something that cafe owners, baristas, and consumers actually need. We spent much of November retesting problems and assumptions in...
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Newsletter #7: Local Brews and Great Values

Newsletter #7: Local Brews and Great Values

We teamed up with local roasters and began our “Local Support” package. We also formed our company mission, goals, and values, which will help us build connections with our customers. ...
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Newsletter #6: Knowledge is Power

Newsletter #6: Knowledge is Power

Moving forward with our brand development, we realize that while the intricacy of our technology of our company is significant, consumers just want their experience to be made easier. Using...
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Newsletter #5: Roasters to the Rescue

Newsletter #5: Roasters to the Rescue

We met with some brilliant Roasters, beginning a wonderful relationship. They are eager to expand the world of coffee and work together to develop something amazing. The launch of the...
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Newsletter #4: Stay at Home, Drink Coffee

Newsletter #4: Stay at Home, Drink Coffee

We focus on further developing our online custom coffee survey, and begin preparing to integrate into this strange new economy, which COVID-19 has changed forever. With Alpha testing on hold,...
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Newsletter #3: The Fun Kind of Test

Newsletter #3: The Fun Kind of Test

We began with the initial Alpha testing, giving select participants a taste of our coffee and asking for feedback. We received glowing reviews, but also got some constructive comments.  ...
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Newsletter #2: Privacy Protected

Newsletter #2: Privacy Protected

As we continue to grow and make exciting developments, we want to prioritize customer information, maintaining safe and private practices. We’ve seen interesting growth this month. Growth that makes one...
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Newsletter #1: Trust Your Beans

Newsletter #1: Trust Your Beans

Bringing people together through the love of coffee, we understand the importance of transparency and accountability towards building a brand that consumers trust. A newsletter in 2020? Scroll through the...
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