Choosing the Right Coffee – Beverage Genetics

Choosing the Right Coffee

There are certain challenges involved with selecting your coffee. We break it down in this post for you, so go grab a cup of coffee and enjoy the lows and highs. 

1. Coffee contains caffeine, and each of us processes it differently

It's argued that coffee is the most popular drug in the world, and our bodies all process that drug differently. We all know that someone that can have 6 cups a day (even though it's recommended you have 4 cups or less if you're a healthy, non pregnant adult), and alternatively, 1 cup of coffee could be your typical dosage. There are even differences between siblings, and between close relatives. What gives?


It's mostly in your genes and how they tell your liver to process caffeine. So how do you deal with not knowing how much caffeine you can take? It's pretty easy – just drink more or less coffee based on how it makes you feel. Have too much – jitters, and the restroom scoot. Too little means headaches, and a premature nap. To confirm just how much you should have, we're able to outline the amount of caffeine your body can process. We’ll even make recommendations on higher or lower caffeinated coffee blends.  Get more info here! 

 

2. Coffee is yucky

There's a reason why kids don't like black coffee. Caffeine is bitter. Coffee is bitter. We train ourselves to push past the bitter flavor, or add sugar and milk to dilute the bitterness of coffee. We do that because of Point 1: it gives us that little perk we need to mow the lawn, or finish that last question of chemistry homework. It can be yucky, but it doesn't have to be. There's perfectly delicious coffee out there for you. However, it can be tough to find the blend that suits you perfectly. So, on to Point 3. Get more info here!


3. There's a massive selection that makes it challenging to choose

Some retailers boast more than 400 types of coffee. Cool, cool, cool, cool, cool …. So which one do you pick? Coffee sommeliers aren't as popular as we'd like, and your local Barista probably doesn’t want to join you at the grocery store. It's easy to get confused with the jargon too. Coffee has been around for around 500 years, so there is naturally going to be terminology (honey process, bourbon, and the coveted God Shot) that adds to the confusion, and keeps you from finding the best beans. If you don't know what you should choose for yourself, forget about picking one for your partner. Leave that up to us. 



Our Solution

We eliminate these challenges by using the most established science and  technology to reduce the barriers for between you and the best coffee.

It's as easy as 1-2-3 – but you'll be done in Step 2, since by Step 3 you’ll actually be drinking the coffee. That’s why you're reading this far, right?

  1. You'll need to Login. We know that sucks but you'll have to do it to ensure that your results are protected. 
  1. Take the test! 3 minutes later – results! 
  1. Order coffee. 
  1. Order merchandise?

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Still confused? No worries, we'd be delighted to speak with you. We can set up a time using the Contact Us page, so please reach out!