Politique de confidentialité
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from beveragegenetics.com (our website).
What personal information do we collect?
When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website and information about how you interact with the website. We refer to this automatically-collected information as “Device Information.
How do we use “cookies”?
“Cookies” are small data files that are placed on your device or computer and often include an anonymous unique identifier. We use these to remember certain information, such as the items in your shopping cart or previous site activity, ultimately using your preferences to provide a better user experience. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Additionally, we utilize other data sources to learn more about how you browse the website, such as log files, web beacons, tags, and pixels. And when you make a purchase or attempt to make a purchase through the website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
When we refer to “Personal Information” in this Privacy Policy, we are talking about Device Information, Genetic Information, and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- Provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with the website, and to assess the success of our marketing and advertising campaigns).
Do we share your Personal Information?
We do not, and will never share your genetic information.
We share your Personal Information with third parties to help us use this data, as described above. For example, we use Shopify to power our online store -- you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/
How does our website handle Do Not Track signals?
Please note that we do not alter our website’s data collection, and we ensure to honour Do Not Track signals from your browser.
Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through the website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Minors
The website is not intended for individuals under the age of 4. More info here:
https://healthycanadians.gc.ca/recall-alert-rappel-avis/hc-sc/2013/34021a-eng.php
Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@beveragegenetics.com or by tracked mail using the details provided below:
Beverage Genetics
[Re: Privacy Compliance Officer]
Beverage Genetics, 176 Concord St. S., Ottawa ON K1S0Z6, Canada